There are many ways libraries can use social media in order to increase engagement between the library and the community. One such way is blogging.
The New York Public Library employs a group of librarian bloggers, giving them the freedom to write about anything they want, with the hopes that this will translate into more visits to other areas of their website, such as digital libraries or online catalogue, as stated in this article. Between 2011 and 2012, their website visits increased by 56%. And the NYPL is not the only one that uses blogs. The National Library of Australia does as well, which not only includes blogs but also videos and podcasts, and much more.
Another tool libraries can use is video. On youtube, twitter and instragram, libraries can upload news and promotions, as well as interviews with authors, and storytime videos that anyone can access anywhere without having to physically visit the library (which is quite important in the current climate of the world). This is something that both the Inner West and City of Sydney libraries are doing.
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